Novak Djokovic refuse $85.5 million deal from Ben & Jerry’s.

Novak Djokovic refuse $85.5 million deal from Ben & Jerry’s.

Novak Djokovic Turns Down Sweet Deal from Ben & Jerry’s

In a shocking move, tennis superstar Novak Djokovic has rejected a lucrative endorsement deal from Ben & Jerry’s, the popular ice cream brand. The offer, reportedly worth $85.5 million, would have made Djokovic the face of the company’s new marketing campaign.

Sources close to the negotiations revealed that Djokovic was impressed by the company’s commitment to social and environmental causes, but ultimately decided to pass on the deal due to concerns over the brand’s dairy-based products. As a long-time advocate for plant-based diets and wellness, Djokovic felt that partnering with Ben & Jerry’s would contradict his personal values and beliefs.

Djokovic, known for his strict training regimen and health-conscious lifestyle, has been selective about his endorsement deals in the past. He has partnered with brands like Peugeot and Lacoste, but has also invested in various wellness and nutrition ventures.

Ben & Jerry’s, famous for its creative flavors and activism, had hoped to tap into Djokovic’s massive global following and sports influence. The company has a history of partnering with high-profile figures, including musicians and activists, to promote their brand and values.

While the deal’s collapse may come as a disappointment to Ben & Jerry’s, the company remains committed to finding the right partner to represent their brand. As for Djokovic, his decision to turn down the offer has sparked praise from fans and fellow athletes, who admire his commitment to his values and principles. The tennis star continues to be one of the most respected and sought-after endorsers in the sports world.