Just In:Tadej Pogacar set to earn record cycling salary as UAE Team Emirates line up new contract……

Tadej Pogacar, the 25-year-old Slovenian cycling sensation, is poised to secure one of the most lucrative contracts in the history of professional cycling. After dominating the sport with multiple Grand Tour victories and consistently outshining his rivals, Pogacar’s value has reached unprecedented levels. His new contract with UAE Team Emirates is set to make him the highest-paid cyclist in history, further cementing his status as one of the greatest riders of his generation.

A Rising Star in Cycling

Pogacar first made waves in the world of cycling in 2019 when, at just 20 years old, he secured an impressive win at the prestigious Tour of California. His meteoric rise continued in 2020 when he won the Tour de France in a stunning fashion. In just his second appearance at cycling’s most famous race, Pogacar crushed his opponents, including the established stars like Primož Roglič, who was leading the race until the final days.

The victory was historic in several ways—Pogacar became the youngest ever winner of the Tour, and his dominance in the individual time trial on the penultimate day of the race sent shockwaves through the cycling world. But his success didn’t stop there. The Slovenian secured his second consecutive Tour de France victory in 2021, and in 2022, he continued to dazzle fans with victories in other prestigious events, including the Ardennes Classics and the UAE Tour. With these victories, Pogacar has established himself as a perennial contender at Grand Tours, particularly the Tour de France, where his form has made him a consistent favorite.

Pogacar’s Performance and Appeal

Pogacar’s appeal extends beyond just his incredible talent. His versatility on the bike, aggressive racing style, and ability to perform across multiple terrains make him a rare and valuable asset in cycling. Whether it’s in the mountains, on the flat roads, or in time trials, Pogacar has proven that he can excel in all aspects of the sport.

His success is also tied to his mental fortitude. Pogacar is known for his calm demeanor under pressure and his ability to perform in high-stakes situations. While many of his rivals have faltered under the intense scrutiny of the sport’s biggest events, Pogacar has consistently delivered, even when faced with adversity. This mental toughness, combined with his physical abilities, has made him a darling of cycling fans and a marketable figure off the bike as well.

As a result, Pogacar’s earning potential has skyrocketed. It’s not just his impressive race results that make him attractive to sponsors and teams but also his strong personal brand. He has quickly become one of the most recognizable athletes in the world of sports.

The New Contract with UAE Team Emirates

The details surrounding Pogacar’s new contract with UAE Team Emirates have been closely guarded, but reports indicate that it will make him the highest-paid cyclist in the world, surpassing even the likes of Belgian star Wout van Aert and Dutch powerhouse Mathieu van der Poel, who have set new standards for cycling salaries in recent years. The deal is expected to run for several years, further solidifying Pogacar’s long-term future with the Emirati team.

UAE Team Emirates, a team backed by the UAE’s national airline, has long been invested in Pogacar’s potential. They saw something special in him when they signed him as a 20-year-old, and their faith in his ability has paid off handsomely. Now, as Pogacar approaches the prime years of his career, the team is eager to keep him under contract and ensure that their partnership continues to yield success.

Pogacar’s new deal is not just a reflection of his past successes but also of his immense potential for the future. With the 2024 Tour de France on the horizon, Pogacar is expected to be one of the key contenders for the yellow jersey once again. Given his track record and growing experience, many are already pegging him as the favorite to win the 2024 edition of the race.

Cycling’s Changing Financial Landscape

The increasing financial rewards in professional cycling are a direct reflection of the sport’s growing popularity and the commercial success of teams and events. As more and more fans tune in to watch cycling’s biggest races, the sport’s major sponsors are willing to invest in top riders, understanding that these athletes can bring in significant returns in terms of brand exposure and media attention.

This shift in the financial landscape has been especially noticeable in the last decade. Riders like Pogacar, Van Aert, and Van der Poel have become global superstars, attracting lucrative endorsement deals from major brands outside of the cycling industry. Pogacar, for instance, has partnerships with companies like Specialized, the bicycle manufacturer, and other high-profile brands.